No Missed Opportunities:
CIMA Website Redesign
CIMA leads the industry in self-performed construction and environmental projects, leveraging over 50 years of combined expertise. Their comprehensive capabilities and proven track record stem from staffing projects with experienced professionals who anticipate challenges before they emerge, consistently delivering complex industrial projects safely, under budget, and ahead of schedule.
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CIMA approached Petropages seeking a complete website transformation, arriving with a curated collection of photos and a refreshingly straightforward design directive: "Big, Red, and Bold"—complemented by Thomas Edison's timeless reflection: "Opportunity is missed by most people because it is dressed in overalls and looks like work."
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Embracing their bold directive, I developed a visual language that wasn't afraid to command attention—utilizing powerful red accents, industrial-inspired typography, and a layout that balanced professional authority with accessible approachability. Edison's quote became not just text on a screen but a design cornerstone that informed the entire user experience.
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The resulting website launched to production with CIMA's enthusiastic approval—transforming their digital presence from a simple information repository into a powerful extension of their brand identity. The leadership team was so impressed with the bold yet professional execution that they immediately opened discussions about additional digital projects with Petropages, turning a single website redesign into an ongoing creative partnership that continues to strengthen their market position.
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Skills Used:
UI/UX Design
Prototyping
Photo Manipulation
Design Research