Tails a Waggin:
The Turn Up With your Pup Festival
Turn Up with your Pup began as a heartfelt mission to spotlight shelter dogs and the unbridled joy they bring to our lives. What started as a simple idea blossomed into a full-fledged festival celebrating the bond between humans and their four-legged companions.
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To create a true celebration of the human-canine connection, we crafted a festival with purpose at its core—bringing together playful pups, mouthwatering local food, unique vendors, and even featuring adoption-ready dogs from the Houston SPCA waiting to find their forever homes.
The festival called for a cohesive creative vision across multiple touchpoints. We needed everything from an engaging brand identity and eye-catching event materials to festival merchandise and an attention-grabbing 10 foot tall donation display that would inspire generosity among attendees.
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I developed a structured timeline that mapped out every creative deliverable from initial fundraising materials through to day-of festival elements. This roadmap kept the design process flowing smoothly and ensured every visual element arrived exactly when needed—from sponsorship packets to festival signage.
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When the tails stopped wagging and the festival wrapped, we'd made real magic happen—three of the five featured shelter dogs found loving families to call their own, and we raised $4,000 for the Houston SPCA, fueling their ongoing mission to find homes for countless more furry friends in need.
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Skills Used:
Layout Design
Photo Manipulation
Design Research
Printing